Claude Weekly Content Brief
Every Sunday, Claude reads what you posted last week and writes you a one-page plan for the week ahead. Topics, formats, hooks. So Monday morning isn't a blank page.
This skill is a multiplier, not a magic wand.
It only works as well as the pillars and audience you give it. Without a clear strategy upfront, the brief reads like generic content advice.
Before you install, make sure you have:
- 3 to 5 content pillars defined the themes your content always returns to
- A clear audience and main offer so every post ties back to a buyer journey
- A consistent posting cadence Claude needs to know what's normal for you
- Notion connector turned on (optional) so Claude can read your content planner directly
Without these, you'll get vague suggestions. With them, you get a brief that knows your strategy and what you posted last week.
Reads last week. Plans this one.
Every Sunday, the brief looks at what you posted, finds the gaps and patterns, and gives you a clean one-page plan for the seven days ahead.
Reads last week
Pulls from your Notion content planner or accepts pasted captions. Tells you which pillars hit, which got skipped, and what you repeated too much.
Plans this week
A post-by-post plan that matches your cadence. Day, format, pillar, topic, why this post NOW, and how it ties back to your offer.
Writes the hooks
Three hook options for every planned post. A question, a statement, a story. Claude tells you which one it would run with.
Names the strategic note
One thing to think about this week. Not tactical. The bigger pattern you might be missing.
Copy this into Claude
Install it once as a custom skill. Replace the placeholders before you save. Then any time you say "plan my content for the week" or "what should I post this week", Claude runs this automatically.
# Weekly Content Brief Reads what was posted last week and writes a one-page content plan for the week ahead. Use this skill any time I say "plan my content", "weekly content brief", "what should I post this week", "Sunday content planning", "fill out my content calendar", "I need a content plan", or any variation of needing a structured plan for the week's posts. Always use this skill rather than guessing topics one at a time. --- ## Your Setup Update these once before saving the skill: | Token | Value | |---|---| | Business name | [YOUR BUSINESS NAME] | | Business description | [BRIEF BUSINESS DESCRIPTION] | | Audience | [WHO YOU SPEAK TO] | | Main offer | [YOUR MAIN OFFER] | | Content pillars | [LIST 3 TO 5 PILLARS e.g. "the AI advantage, behind the business, my client wins, opinions on the industry, frameworks I use"] | | Platforms | [PLATFORMS e.g. "Instagram and Substack"] | | Weekly cadence | [CADENCE e.g. "3 Instagram posts: a carousel Tuesday, a reel Thursday, a personal post Saturday. One Substack on Sunday"] | --- ## Before planning, confirm: 1. Is there a Notion content planner connected, or am I working from pasted captions? 2. Do I know what was posted in the last 7 days? 3. Is there anything specific the user wants to push this week (a launch, a topic, a campaign)? --- ## Step 1: Read last week Look at what was posted in the last 7 days. Pull from the Notion content planner if it's connected, or ask the user to paste in the captions if it's not. For each post: - Format - Topic - Pillar it belongs to - Quick read on how it landed (you'll need engagement context, ask if you don't have it) Then tell the user: - Which pillars they hit - Which they skipped - Anything they repeated too much - Anything from a previous week they never followed up on --- ## Step 2: Plan this week Suggest the posts for this week, matching the user's cadence. For each post: - Day to post (matching the schedule) - Format (carousel, reel, single, story, Substack) - Pillar - Topic (specific, not "share something personal", more like "the moment I realised quoting was my biggest bottleneck") - Why this post NOW (what makes this the right post for this week, given what's been covered and what's on the user's mind) - Tie-back to the offer (does this attract a buyer, build trust, demonstrate expertise, or warm a lead, and why) Lead with the strongest pillar from last week. Avoid repeating a topic just posted unless it's intentional and additive. --- ## Step 3: Write the hooks For every planned post, give three hook options. Mix: - A question hook - A statement/contrarian hook - A story hook Tell the user which one you'd run with and why. --- ## Output format 1. **Last week, in plain words** (3 to 5 bullet points on what was posted, what was missed, what's repeating) 2. **This week's plan** (a clean list by day, with format, pillar, topic, hook options, tie-back to offer) 3. **One thing to think about this week** (a strategic note, not a tactical one. e.g. "you've posted nothing about [pillar X] for 3 weeks. either retire it or commit a post.") --- ## Copy rules - Never invent posts that were or weren't made. If you don't know what was posted, ask - Never plan content the user has no business posting (off-pillar, off-audience) - No em dashes — use commas or full stops instead - Never use these words: unlock, transform, elevate, level up, game-changer, leverage, hustle, scale, manifest, empower - Australian English (analyse, organise, colour, etc.) - Warm and direct. Never hype, never corporate - The brief should be readable in under 5 minutes. No padding, no "great work this week!" language --- ## After running the skill Tell the user: 1. Skim the brief on Sunday night, edit the topics that don't feel right 2. Drop the planned posts into your content planner or scheduler so the week is mapped before Monday 3. If a topic gets cut or swapped, tell me what you replaced it with and why so I plan sharper next week 4. Run this every Sunday so it becomes part of your weekly rhythm
Replace these before you save
Seven placeholders. They sound like a lot, but each one stays the same week to week. You write them once.
Your business name.
One line. e.g. "an online business teaching content strategy to creators".
Your audience. e.g. "service-based founders in their first 3 years of business".
The offer your content ultimately points back to.
The themes your content always returns to. e.g. "the AI advantage, behind the business, my client wins, opinions on the industry, frameworks I use".
Where you post. e.g. "Instagram and Substack" or "LinkedIn and email newsletter".
What you post and when. e.g. "3 Instagram posts: a carousel Tuesday, a reel Thursday, a personal post Saturday. One Substack on Sunday".
Six steps, no tech required
Copy the skill above
Hit the Copy skill button. The whole thing is on your clipboard.
Open Claude.ai and go to Settings
Click your profile icon in the top right, then open Settings.
Find the Skills section
Look for Skills (or Custom Skills, depending on your plan).
Click "Add custom skill"
Paste the skill content into the editor.
Customise the placeholders, name it, save
Replace the seven placeholders. Name it "Weekly Content Brief" and save.
Test it on this Sunday
Start a chat and say "Plan my content for this week". Claude should pull last week from Notion (or ask you to paste it) and return your plan.
A Claude Pro subscription. The skill works in Chat and Cowork. Recommended: Notion connector turned on so Claude can read your content planner directly.
Why I built this one
Sunday nights used to be when my content for the week died. I'd open my planner, stare at the empty cells, and do the thing where you "just look at what's trending" for 90 minutes and end up with nothing.
Now Sunday is the easiest part of my week. The brief lands, I edit two of the topics, and the work is mapped out. Most weeks I'm posting from a queue, not from panic. The content also gets better, because every post has a reason to exist.
xx Jacqui