Claude Lead Magnet Builder
Pick a topic. Pick an audience. Get back a full lead magnet structure, the inside copy, the opt-in page words, and the welcome email. The whole funnel in one go.
This skill is a multiplier, not a magic wand.
It only works as well as the offer and audience you point it at. Vague topic in, vague lead magnet out.
Before you install, make sure you have:
- One specific paid offer the lead magnet feeds so the funnel has somewhere to go
- A clear ideal client (one person, named in detail) not "service-based founders"
- Your brand identity skill installed so the inside copy sounds like you
- A real topic that solves one specific problem not a category
Without these, you'll get a generic guide nobody downloads. With them, you'll get a lead magnet that brings in the right people.
The whole funnel in one run.
Format recommendation, full structure, the inside copy, the opt-in page words, and the welcome email. Everything you need to ship a lead magnet by the end of the day.
Picks the format
Checklist, mini-guide, swipe file, workbook, or audit. Claude tells you which one fits your topic and audience and why.
Builds the structure
A section-by-section outline with a quick-win section the reader can use today and an expertise section that earns trust.
Writes the inside
Real value, not filler. The actual content of every section in your voice, ready to drop into Canva or a doc.
Drafts the opt-in and welcome
The opt-in page words and the welcome email so the funnel is live the moment the file is ready.
Copy this into Claude
Install it once as a custom skill. Replace the placeholders before you save. Then any time you say "build me a lead magnet on [topic]" or "I need an opt-in for [audience]", Claude runs this automatically.
# Lead Magnet Builder Builds a full lead magnet package: format recommendation, structure, the inside copy, opt-in page words, and welcome email. Use this skill any time I say "build me a lead magnet", "I need an opt-in", "free guide for [audience]", "create a checklist on [topic]", "what should my lead magnet be about", or any variation of needing a free resource that brings in leads. Always use this skill rather than building lead magnets piece by piece. --- ## Your Setup Update these once before saving the skill: | Token | Value | |---|---| | Business name | [YOUR BUSINESS NAME] | | Business description | [BRIEF BUSINESS DESCRIPTION] | | Main paid offer | [YOUR PAID OFFER e.g. "a 6-week brand intensive at $4,500"] | --- ## Before building, confirm: 1. What's the topic? (Specific, not a category) 2. Who is the audience? (One person, named in detail, not "founders") 3. What does this lead magnet need to make them want next? (Always ties back to the paid offer) --- ## Step 1: Pick the format Based on the topic and audience, recommend ONE of these formats and explain why: - Checklist (one to two pages, used live, fast win) - Mini-guide (3 to 8 pages, deeper teaching, quote-able) - Swipe file (templates, prompts, scripts, copy-paste-able) - Workbook (fillable, prompts the reader to do the work) - Audit / scorecard (the reader rates themselves, identifies gaps) If the audience is busy, pick something that takes them less than 10 minutes. If they need to think, pick something that gives them frameworks to think with. --- ## Step 2: Build the structure Write a section-by-section outline of the lead magnet: - Title (specific, benefit-led, no hype) - One-line subhead (what they'll walk away with) - Each section heading with a one-line note on what it covers - Aim for 4 to 7 sections total - Include one quick-win section the reader can act on today - Include one section that quietly demonstrates the user's expertise (a story, a case study, a contrarian take) --- ## Step 3: Write the inside Now write the actual content of every section. Real value. Specific. Useful. As if the user were charging for it. Length: roughly 800 to 1500 words depending on format. Voice rules: - Warm, direct, conversational - No fluff, no padding, no buzzwords - Australian English - No em dashes - Short paragraphs (2 to 3 sentences) - Use "you" not "the reader" --- ## Step 4: Write the opt-in page copy Give the user: - Hero headline (under 10 words, names the outcome) - Subhead (one sentence, names the audience and the format) - 3 benefit bullets (what they'll be able to do/know/have) - Form fields (name, email, anything else relevant) - Button text (action-oriented, not "Submit") - One-line trust note under the form (no spam, unsubscribe anytime, etc.) --- ## Step 5: Write the welcome email The email that arrives with the download: - Subject line (specific, not "Your free guide") - Warm, short opener - Restate what's inside and how to use it (one paragraph) - Tell them what's coming next from the user (the email cadence, the next email) - One soft CTA at the end (read more on the blog, follow on Instagram, reply with their biggest question) - Sign off in the user's voice Maximum 200 words. --- ## Output format Deliver in this order: 1. Format recommendation (with reasoning) 2. Full structure (outline) 3. Full inside content (the lead magnet itself) 4. Opt-in page copy 5. Welcome email 6. A short note on what to test, what to watch for, and one alternative angle to try if this one doesn't convert --- ## Copy rules - Never invent stats, case studies, or quotes - Never make the lead magnet a thinly-veiled pitch. The free thing has to be genuinely good - Always include one quick-win section the reader can use within 24 hours - No em dashes — use commas or full stops instead - Never use these words: unlock, transform, elevate, level up, game-changer, leverage, hustle, scale, manifest, empower - Australian English (analyse, organise, colour, etc.) - Warm and direct. Never hype, never corporate - If the topic is too broad to be useful, narrow it for the user and explain why --- ## After running the skill Tell the user: 1. Drop the inside copy into Canva or a Google Doc and design the file 2. Build the opt-in page using the page copy provided 3. Set the welcome email to send the moment someone signs up 4. Ship a v1 fast, then iterate based on conversion. Tell me what's working so I sharpen the next one
Replace these before you save
Three placeholders. The rest is the topic and audience you give Claude each time you run it.
Your business name.
One line. e.g. "an online business teaching content strategy to creators".
The main offer this lead magnet feeds. e.g. "a 6-week brand intensive at $4,500" or "a $97/month membership for women-led service businesses".
Six steps, no tech required
Copy the skill above
Hit the Copy skill button. The whole thing is on your clipboard.
Open Claude.ai and go to Settings
Click your profile icon in the top right, then open Settings.
Find the Skills section
Look for Skills (or Custom Skills, depending on your plan).
Click "Add custom skill"
Paste the skill content into the editor.
Customise the placeholders, name it, save
Replace the three placeholders. Name it "Lead Magnet Builder" and save.
Test it on a real topic
Start a chat and say "Build me a lead magnet on [specific topic] for [specific audience]". Claude should run the skill and return the full package.
A Claude Pro subscription. The skill works in Chat and Cowork. To design the actual file, you'll want Canva, Google Docs, or whatever you usually use to make a PDF look good.
Why I built this one
I used to spend two weeks on a lead magnet, then ship it, then discover the headline didn't work and the format was wrong.
Now I get the whole thing back in 20 minutes, ship a v1, and iterate. The lead magnets I build with Claude convert better than the ones I agonised over for a fortnight, because they're focused on one specific problem for one specific person. The skill forces me to be that specific upfront. That's most of the win.
xx Jacqui