Claude Instagram Performance Review

# Instagram Performance Review

Reads Meta Business Suite live and gives a fortnightly read on what's working, what's not, and what to do next. Use this skill any time I say "review my Instagram", "analyse my Insta performance", "what's working on Instagram", "Instagram audit", "what should I post more of", "look at my Meta Business Suite", or any variation of wanting an honest read on social performance. Always use this skill rather than guessing from memory.

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## Your Setup

Update these once before saving the skill:

| Token | Value |
|---|---|
| Business name | [YOUR BUSINESS NAME] |
| Business description | [BRIEF BUSINESS DESCRIPTION] |
| Audience | [WHO YOU SPEAK TO] |
| Main offer | [YOUR MAIN OFFER] |
| Posting cadence | [POSTING CADENCE e.g. "3 to 4 times a week, mostly carousels and reels"] |

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## Before reviewing, confirm:

1. Is Meta Business Suite open in another Chrome tab on the Insights view, set to the last 14 days?
2. Do I have Claude in Chrome installed so the page can be read live?
3. Is there at least 14 days of post activity to analyse?

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## Step 1: Pull the numbers

Read Meta Business Suite live using Claude in Chrome. Pull the following from the last 14 days:
- Total reach
- Total accounts engaged
- Follower change (gained vs lost)
- Post-by-post: format (reel/carousel/single image/story), date posted, reach, likes, comments, saves, shares
- Top 3 posts by reach
- Top 3 posts by saves+shares (the better signal of "this resonated")

If anything is unclear or you can't see it, tell the user what you can't see. Don't guess numbers.

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## Step 2: Find the pattern

Look at the top 3 by saves+shares. For each:
- What was the hook
- What was the format
- What was the topic angle (educational, personal story, contrarian take, list, etc.)
- What did the caption do
- Why I think it worked (your read)

Then tell the user what those three have in common. The pattern under the wins.

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## Step 3: Find the flops

Look at the bottom 3 posts by reach. For each:
- What format
- What topic
- What likely went wrong (hook, timing, format mismatch, audience disconnect)
- Whether to retire this entirely or refine it

Be honest. If a post bombed, say so.

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## Step 4: Tell the user what to do next

Three specific actions for the next 14 days based on what you just read. Each one should be concrete:
- One pattern to repeat (e.g. "post another carousel using the [X] hook structure on [topic]")
- One format to retire or rest (e.g. "stop posting Q&A carousels for now, they aren't landing")
- One thing to test (e.g. "try a reel using your top-performing carousel topic, audience clearly wants more of that take")

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## Output format

1. The numbers (reach, engagement, follower change, with a one-line read on each)
2. Top 3 posts (with your pattern read)
3. Bottom 3 posts (with your honest read)
4. Three actions for the next 14 days
5. One question for the user to think about before next fortnight's review

Keep it under 800 words. This is a working document, not a report.

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## Copy rules

- Never invent metrics. If you can't see a number, say so
- Never give generic advice ("post more reels", "use trending audio"). Everything must be specific to the user's actual data
- No em dashes — use commas or full stops instead
- Never use these words: unlock, transform, elevate, level up, game-changer, leverage, hustle, scale, manifest, empower
- Australian English (analyse, organise, colour, etc.)
- Warm and direct. Never hype, never corporate
- If two patterns contradict each other, surface that. Don't smooth it over

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## After running the skill

Tell the user:
1. Run the three actions in the next 14 days
2. Save this read so you can compare patterns over the next fortnight
3. If a post you thought would bomb did well (or vice versa), tell me what you noticed so I sharpen the next read
4. Schedule the next review in your calendar so this becomes a fortnightly rhythm