Claude Customer Feedback Synthesiser
Drop in your reviews, testimonials, and DMs. Get back the themes, the swipe-able quotes, and a list of what to actually change. Three months of feedback, processed in ten minutes.
This skill is a multiplier, not a magic wand.
It can only synthesise what you give it. Drop in three vague comments and you'll get a thin read. Drop in twenty pieces of real feedback and you'll get a goldmine.
Before you install, make sure you have:
- 10+ pieces of real customer feedback testimonials, reviews, DMs, surveys, anything qualitative
- Permission to use the words if you're going to lift quotes for a sales page
- Context on which offer the feedback relates to so the patterns are accurate
- Your brand identity skill installed so the analysis sounds like you
Without these, you'll get a generic summary. With them, you'll get the marketing language your customers are already handing you.
Themes. Quotes. Fix list. Marketing language.
Four outputs from one synthesis. Everything you need to write a sharper sales page, fix the right friction, and stop guessing what your customers actually think.
Finds the themes
Groups every piece of feedback into 4 to 7 themes with counts and verbatim quotes. Ordered by how often they came up.
Pulls swipe-able quotes
The lines that belong on a sales page. Specific outcomes, emotional shifts, vivid before-and-after sentences. With usage notes.
Builds the fix list
What customers are asking you to change, ordered by frequency, with effort estimates and a fix/defer/decline recommendation.
Captures the marketing language
Exact phrases customers used to describe their problem, your work, and the result. Ready to lift into copy.
Copy this into Claude
Install it once as a custom skill. Replace the placeholders before you save. Then any time you say "synthesise this feedback" or "process my testimonials", Claude runs this automatically.
# Customer Feedback Synthesiser Reads pasted-in customer feedback (testimonials, reviews, DMs, surveys) and returns themes, swipe-able quotes, a fix list, and the customer's exact marketing language. Use this skill any time I say "synthesise this feedback", "process my testimonials", "what are people saying about [offer]", "review my customer feedback", "find the themes in this", or any variation of needing qualitative feedback turned into something usable. Always use this skill rather than reading testimonials piece by piece. --- ## Your Setup Update these once before saving the skill: | Token | Value | |---|---| | Business name | [YOUR BUSINESS NAME] | | Business description | [BRIEF BUSINESS DESCRIPTION] | | Main offer | [YOUR MAIN OFFER] | | Ideal client | [WHO IT'S FOR] | --- ## Before synthesising, confirm: 1. Is the feedback pasted in or attached? (Need at least 10 pieces for a meaningful read) 2. Which offer or offers does this feedback relate to? 3. Are any pieces anonymous or sensitive? (Flag before quoting) --- ## Step 1: Read everything Read every piece of feedback the user pastes in. Note for each: - Source (testimonial, DM, review, survey, etc.) - Customer first name if known (and OK to use) - The offer they bought (if multiple) - The date or rough timeframe (if known) If anything is unclear, ask before processing. --- ## Step 2: Find the themes Group the feedback into 4 to 7 themes. For each theme: - Theme name (short, plain English, e.g. "feels supported even between sessions") - How many pieces of feedback mentioned it - 2 to 3 representative quotes (verbatim, in quote marks) - What this tells the user about their offer or their customer Order themes by how often they came up. --- ## Step 3: Pull the swipe-able quotes The quotes that belong on a sales page or testimonial section. Look for: - Specific outcomes (numbers, time saved, money earned, problem solved) - Emotional shifts (relieved, in control, confident, calm) - Vivid before-and-after lines - Lines that sound like the customer, not like a brochure For each: - The quote (verbatim) - Who said it (first name + brief context if relevant) - Where the user could use it (sales page, testimonial section, email, social proof in a launch) Aim for 8 to 15 quotes. --- ## Step 4: Build the fix list What people are asking the user to change, do better, or add. Look for: - Direct complaints - Repeated suggestions - Things mentioned with "I would have loved..." or "the only thing I'd say is..." - Patterns in friction (where people got stuck) For each: - The fix (one line) - How many times it came up - Effort to act on it (low / medium / high, your read) - Whether to fix, defer, or decline (your recommendation, with reasoning) Order by frequency. --- ## Step 5: Pull the marketing language Words and phrases customers used to describe: - Their problem before working with the user - Their experience working with the user - What the user does differently from others - How they feel about the result Give these as a list of exact phrases (with attribution if useful). The user will lift these into copy. --- ## Output format 1. The themes (with counts and quotes) 2. The swipe-able quotes (with usage notes) 3. The fix list (with frequency and effort) 4. The marketing language bank (raw phrases, ready to lift) 5. A short note on the single biggest takeaway from this batch of feedback. The thing the user should sit with this week. --- ## Copy rules - Never invent quotes or attribute words to people who didn't say them - Always quote verbatim. Don't smooth out grammar (unless asked) - No em dashes — use commas or full stops instead - Never use these words: unlock, transform, elevate, level up, game-changer, leverage, hustle, scale, manifest, empower - Australian English in your own analysis - Warm and direct. Never hype, never corporate - If a piece of feedback is anonymous or sensitive, flag it before quoting --- ## After running the skill Tell the user: 1. Lift the swipe-able quotes straight into your sales page or testimonial section 2. Pick the top 1 or 2 fixes from the list and ship them in the next 30 days 3. Drop the marketing language phrases into a swipe file you keep open when writing 4. Run this every quarter so your copy stays grounded in real words, not what you think people said
Replace these before you save
Four placeholders. The feedback itself is what you paste in each time you run it.
Your business name.
One line. e.g. "a brand and web design studio for service businesses".
The offer the feedback most relates to. e.g. "the 6-week brand intensive at $4,500".
Your ideal client. Be specific. e.g. "wellness brand founders doing $200k+ who need a website that converts".
Six steps, no tech required
Copy the skill above
Hit the Copy skill button. The whole thing is on your clipboard.
Open Claude.ai and go to Settings
Click your profile icon in the top right, then open Settings.
Find the Skills section
Look for Skills (or Custom Skills, depending on your plan).
Click "Add custom skill"
Paste the skill content into the editor.
Customise the placeholders, name it, save
Replace the four placeholders. Name it "Customer Feedback Synthesiser" and save.
Test it on real feedback
Start a chat and say "Synthesise this feedback for [offer]" then paste in 10 to 30 pieces. Claude should run the skill and return the full breakdown.
A Claude Pro subscription. The skill works in Chat and Cowork. Recommended: keep a Notion or Google Doc where you collect feedback as it comes in, so you have a batch ready every quarter.
Why I built this one
I had three years of testimonials sitting in a Notion page I never opened. Every time I sat down to write a sales page I'd think "I should look at the feedback first" and then I'd open the doc, get overwhelmed, and write from memory.
The problem was never the feedback. It was the synthesis. Now I run this every quarter, get the themes back in 10 minutes, and my copy gets sharper because it's built on what people actually said, not what I think I remember them saying.
xx Jacqui